Serena Williams won the hearts of fans on the court and now she’s winning the hearts of beauty lovers off the court with her latest lip collection. Tennis champion and Wyn Beauty Founder, Williams debuted a new line of creamy liners called “Starting Line” and a set of hydrating shimmery glosses called “Acceptance Speech“. She celebrated the launch at the US Open, which is essentially the Superbowl for tennis players.
New Lip Collection
Serena Williams launched her makeup brand Wyn Beauty into Ulta stores on April 8th, 2024 with 10 products for the face, lips, and eyes. Wyn Beauty aims to create high-performance beauty products for women with active lifestyles.
Many of the formulations feature this makeup-skincare hybrid where beneficial ingredients like shea butter and jojoba oil are infused in their lip serums and glosses. To add to the collection Serena debuted her “Starting Line” peptide-infused lip liners in 8 different shades. This creamy formula is made to be water-resistant and has a long-wear hold after application.
Peptides have become a very trendy ingredient in the skincare and beauty world because of how effective it is at retaining moisture and boosting hydration in the skin. The Wyn Beauty peptide liners can help prepare your lips for the gloss by softening and plumping the lip outline.
I like that the liners are retractable making it easy to glide onto the lips. I feel like sharpenable lipliners can get messy and fussy quickly. Plus, you have more control over how much product you need to outline your lips. From this collection, I’m gravitating toward the shade “Perform” which is a deep brown color perfect for a neutral lip. You can easily pair this with the complimentary shades from her gloss line.
Wyn Beauty Glosses & Liners
Alongside lip liners, Serena Williams debuted her “Acceptance Speech” shimmering glosses in 8 different shades. These glosses include an infusion of hyaluronic acid, butters, and oils that give you this soft balmy texture when applied to the lips. Hyaluronic acid has also been another well-beloved skincare and makeup ingredient seen in everything from serums to makeup primers. Plus, the oils help extend the longevity of the hydration being provided by the hyaluronic acid.
Shades and Texture
This has a non-sticky texture and features micro-pearl technology that helps to define your lip shape. Her glosses also incorporate mica which gives it that shimmery, reflective look. You get a beautiful high shine and the big doe-foot makes it easy to apply the gloss onto the lips.
From this collection, I’m leaning towards the most versatile shade “Applause“. This is a clear gloss that can go over any lipstick color and gives an effortless “glass lip” look. Serena’s glosses are compact and easy to take on the go when you need a touch-up.
The new Wyn Beauty lip collection is great if you deal with dry or combination skin. The hydrating formulas provide moisturizing comfort that helps you achieve a soft, natural makeup look.
You can shop the collection now in Ulta stores and on wynbeauty.com
Looking to save money on your Wyn Beauty products? When you make an online purchase through Ulta Beauty using Rakuten you’ll get cash back on your order.